Alloy Entertainment is a fully integrated entertainment company that develops and produces original books, television series, and feature films. The company originates entertainment properties and then partners with leading publishers, television networks and movie studios to deliver those properties to the world. Between 2005 and 2007, approximately fifty of Alloy Entertainment's titles have achieved New York Times best seller status. The company's hit TV series Gossip Girl debuted on the CW network in September 2007, and The Sisterhood of the Traveling Pants 2 is set to release in theaters in August 2008.

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